Islands of Loom
Natural fibre menswear from Hyderabad. 32 shirts across 6 fabric collections. The store got the brand back.
- Industry
- Menswear
- Year
- 2025
- Role
- Design and build
- Built with
- Shopify Theme CustomisationWhatsApp Integration
Islands of Loom is a Hyderabad-based menswear brand building a focused range of shirts from India’s best natural fibres: cotton, linen, hemp, and gauze. Six collections, 32 products, priced between ₹2,999 and ₹3,799. The positioning is clear: fewer, better shirts, made right.
Islands of Loom, in numbers.
The brief
The store had the products but not the infrastructure to sell them. The homepage did not communicate brand values. The product detail page showed a photo and a price with no context for what made each shirt worth buying: no delivery estimate, no fabric-specific size guidance, no self-serve return or exchange path. The announcement bar, side cart, USP section, and footer were all on default theme behaviour. The four-week engagement covered the homepage end to end, a PDP rebuild with custom size chart, delivery ETA pincode checker, and product feature icons, a WhatsApp integration, email flows, a returns and exchange page, a track order experience, and visual rebuilds of the Our Story and Our Promise pages.
Three pages, on a phone.
The homepage, end to end
Rebuilt to say what the brand stands for: the hero, the four promises, Most Loved Staples, then Woven with Purpose.
Size guide and delivery date
Both came with the product page rebuild: the size guide opens over the page, and a pincode returns a delivery date.
Live page, October 2026
Our Promise, rebuilt
Materials, manufacturing, and packaging and logistics, each promise under its own drawn icon with a line of proof.
Screens
The four promises
The theme’s USP section ran on default behaviour. Under the hero it now names what the brand stands for: Comfort in Every Thread, Style that lasts, Good for You, Better for the Earth, and Ethical Hand-Finished Craft.
The product page, as built
Under Add to Cart and Buy Now, four feature icons for the shirt’s fabric, breathability, fit and structure, then the delivery estimate by pincode.
Product page at launch
Six fabric collections
Explore Collections: each fabric gets a tile of its own, Breezy Cottons, Everyday Cottons, Linen Edit and Waffle Cottons in the first row.
Collections at launch
Woven with Purpose
The brand’s story on the homepage, beside a mosaic of the shirts’ details.
Our Story
Rebuilt from the mission down: Our Mission For The Planet, then The Problem We All Live With.
The founder’s part
The Expertise That Changes Everything, beside the founder’s portrait.
Our Promise
A green banner over Materials, each promise drawn as a line icon.
Returns and exchanges
A native Shopify page: who can return, and how a return or exchange works, with WhatsApp and email as the ways in.
Track your order
One field for a waybill or order ID, under the store’s own header.
The footer
Get in touch, shop, about and manage, in four columns on the brand’s green.
All shirts at launch
Filter and sort over a grid of shirts photographed outdoors.
A product page at launch
The gallery, the rating, the description and the sizes.
