Bombay Fromagerie
Seven collections, three business lines, two certified cheesemongers. One Shopify store that earns the premium before the add-to-cart.
- Industry
- Artisanal Retail
- Year
- 2024
- Role
- Design and build
- Built with
- ShopifyCustom Liquid
Bombay Fromagerie is Mumbai’s only specialty cheese and wine destination. The store carries seven product collections across cheese, charcuterie, crackers, wine, and accompaniments, all sourced with a focus on artisanal production. The team includes two cheesemongers certified by the International Cheese Guild, which is the credential that separates them from a generic deli counter.
Bombay Fromagerie, in numbers.
Seven collections, three businesses
- Product collections, cheese to accompaniments7
- Lines of business: retail, experiences and consulting3
One piece on the board for each collection.
The brief
The v1 store was functional but generic. There was no visual language for the cheese-first positioning, no page for the in-person experiences business, and no structured way to present the three service lines (retail, experiences, consulting) that the brand runs in parallel. The store looked like a template. The brand doesn’t.
We rebuilt on a new theme with custom Liquid sections across all four service lines. The homepage runs a full editorial treatment: hero, product carousel, brand story, featured collections, and a mission section before the footer. The Our Offerings page was built from scratch to present retail, experiences, and consulting in one structured layout. A dedicated Experiences page handles event bookings and the in-person side of the brand.
Three pages, on a phone.
The homepage, as an editorial
Hero, the cheese carousel, the founder on video, Our Offerings, then the brand story, the mission and the founders.
Our Offerings, from scratch
Retail, experiences and consulting on one page, each a card with its own photograph, line and way in.
Experiences, with bookings
The in-person side of the brand: each tasting or workshop with its poster, its price and a Book Now button.
Screens
Three lines, one page
Our Offerings on a laptop: retail, experiences and consulting side by side, each under its own photograph with a line on what it is and a button in the brand’s gold.
The product carousel
Curated Artisanal Cheeses opens the shop on the homepage, under a line on the brand’s mission. A tasting event sells from the same row as the cheeses.
Where the cheese stories sit
Kaladi’s page tells its origin in one line of description: a cheese from Jammu, known as the mozzarella of India. The longer pairing guides and origin stories live in descriptions like this one, the gap the closing note is about.
Meet the Founders
The brand story ends on its two founders, each with her role and a line of credentials under her photograph, on the homepage and again on About Us.
Our Story and Our Mission
The brand story, with the mission set apart under a gold rule, beside a photograph.
Our Offerings, on the homepage
A founder on video beside the offerings in a paragraph, with a way through to the page.
Shop by collection
The featured collections, a photographed tile each, from soft cheese to cheese hampers.
A collection page
Soft Cheese, with a filter and a grid of cheeses, each with its price.
In the Media
A press strip on the homepage today, a row of the titles that have written about the brand.
