Dayal Opticals
Three generations. 18 boutiques. An online store redesigned to match the brand behind it.
- Industry
- Luxury Retail
- Year
- 2024
- Role
- Shopify strategy and Liquid customisation lead
- Built with
- ShopifyVision ThemeCustom LiquidJudgeMePageFly
Dayal Opticals is one of India's most established optical retail chains. Founded three generations ago, the brand operates 18 boutiques across Delhi, Mumbai, Gurugram, Chandigarh, and Mohali, carrying eyewear from PRADA, VERSACE, BURBERRY, MYKITA, miu miu, MONTBLANC, MARC JACOBS, MONCLER, and two dozen more premium labels. Frames start at ₹11,990 for Ray-Ban and reach ₹85,900 for AKONI. The stores had a loyal, high-income clientele. The website did not reflect the brand they were walking into.
Dayal Opticals, in numbers.
The brand behind the store
- Generations behind the brand3
- Cities5
- Boutiques18
- Products on the store1,655
One mark for each generation, city and boutique.
The brief
The online store needed to do what the physical boutiques had spent three generations doing: signal that this was the right place to buy PRADA, not just a place that sells it. Collection pages were loading unreliably. Reviews were sparse. The 18-boutique network had no dedicated page anywhere on the site. And 1,655 products were sitting in a grid with no brand attribution on any card.
Vision was chosen for its built-in quick-view and collection filter scaffolding, which allowed custom Liquid work to focus on brand attribution, specification display, and review integration rather than rebuilding core catalog infrastructure from scratch. I led the Shopify strategy and Liquid customization, and managed a junior development team on catalog operations across the full SKU range.
The redesigned store launched with deep Vision theme customization, JudgeMe reviews with verified purchase badges and customer photo uploads integrated across all product pages, and a custom boutiques page built on PageFly with illustrated city maps and per-location directions. The site now generates 25 to 30 lakh rupees (~$30,000 USD) in monthly sales across five cities.
Three screens, on a phone.
Filter by brand
Filter & Sort opens a drawer of gender, type, size, brand, material, shape and price, and Brands opens into its list of labels.
Find a boutique
The cities drawn as maps, then a tab for each city with every address, its hours and a Get Directions button.
The product page
The brand over the model name, the price with its saving, then a swatch for every colour and the size.
Screens
The brand on every card
Each card in a collection carries its brand's name above the model and the price: the attribution the brief found missing from the grid.
Specifications, in a table
Model number, material, gender, shape and type sit in a Product Information table on the product page, one row each.
The boutiques, on one page
Our Boutiques draws Mumbai, New Delhi with Gurugram, and Chandigarh with Mohali as illustrated maps, with a DO mark at each boutique. Under Find Us, a tab for each city lists its addresses, hours and a Get Directions button.
Homepage at launch
Shop by brand
Oakley, Prada, Ray-Ban and Montblanc as tiles on the homepage, with Sunglasses and Frames below them.
Collector's Edition
A page of its own for the rarer houses, from VAVA and Gast to Sato and AKONI.
Stars on a product page
Judge.me stars under the price of a PRADA 0PR 17WS, above a swatch for every colour.
The sitemap
The store's pages, collections and menus, mapped on one board.
