Bibal
23 fashion brands. 60-minute delivery. One Shopify platform built from scratch to run both.
- Industry
- Multi-Vendor
- Year
- 2024
- Role
- Design and build
- Built with
- Shopify Custom BuildShopify FlowLiquid
- Live
- No longer online
Bibal delivers trendy clothing in under 60 minutes in Bangalore. Not same-day. Under an hour. That window is the product, and it put specific demands on every layer of the platform.
Bibal, in numbers.
Twenty-three brands, one store
- Independent fashion brands, each with its own inventory and payouts23
- Collections, from a single Shopify instance73
Every brand named on its own products, on every page.
The brief
The brief was not to build a store. It was to build a platform. 23 independent fashion brands across 73 collections from a single Shopify instance, each vendor with their own inventory, their own payout structure, and their own product attribution on every page.
Shopify does not do multi-vendor payout tracking out of the box. And the entire thing had to be built mobile-first, designed from the start to become a native app. The Shella theme was the starting point. Nothing from it remained.
Built to become an app.
The platform was rebuilt from scratch. Custom bottom navigation, a pin code delivery eligibility check at store entry, editorial trending sections, a Liquid-driven trust system on every product page, and Shopify Flow automation connecting order data to vendor payout tracking in Google Sheets.
Home
Men, Women and Kid’s at the top, a brand’s banner, offers to tap, then shop by category.
Home tab, 2024
Explore
Every collection as a picture tile, Men above Women, with a switch to browse by brand.
Explore tab, 2024
Trending
Trends for Men under a banner with its own headline, then the pieces that fit it, each with its brand.
Trending tab, 2024
Every design decision anticipated the app conversion: navigation patterns, touch targets, scroll performance, information hierarchy at 390px.
It became one. Android and iOS both launched on the same custom mobile-first foundation. The store is no longer online.
Screens
The promise, on every page
A bar over every page said when delivery would resume, and the homepage banner put 60 minutes delivery under its offer.
Homepage on desktop, 2024
The trust row
Delivered in Minutes, 7 Days Return and Quality Product sat under the price of every product, from every brand, drawn by one Liquid system.
Product page on desktop, 2024
A product page
The photo runs edge to edge, the brand sits over the name, and the tab bar stays in reach.
Product page, 2024
