--- title: "Sago Hospitality case study · Anirudh Goel" description: "Sago Hospitality Group runs two F&B venues out of SCO 17, Sector 26, Chandigarh, and the site carries both under one domain." canonical: https://anirudhgoel.xyz/projects/sago-hospitality updated: 2026-10-31 site: "Anirudh Goel" language: en --- # Sago Hospitality Two venues, one domain, Badshah as co-founder. Built and live in two weeks. [See it live ↗](https://sago.framer.website/) - Industry Hospitality - Year 2025 - Role Design and build - Built with Framer ![Seville's page on a laptop: An Evening That Travels in a light display face on a rose ground, Contact Us and Explore the Bar Menu, and the wooden it’s your boy Badshah sign.](https://anirudhgoel.xyz/_astro/seville-desktop.DYSN50xC_2oh4lp.webp) ![Sago's page on a phone: the Sago mark on parchment over a photograph of the dining room, then Sago, Spice Symphony in a serif.](https://anirudhgoel.xyz/_astro/sago-scroll-poster.DJi8ZTxs_22xwoL.webp) Sago Hospitality Group runs two F\&B venues out of SCO 17, Sector 26, Chandigarh. SAGO is Indian fine dining on the ground floor, rated 4.7/5 on Zomato from 677 ratings. SEVILLE is the bar and lounge one floor up, 9,000 square feet, rated 4.5/5 from 1,238 ratings. Co-founder is Badshah, the Chandigarh-born rapper, who described the launch as his first investment in the city that made him. ## Sago Hospitality, in numbers. ### Two venues, one address 1. SAGO on Zomato, from 677 ratings**4.7/5** 2. SEVILLE on Zomato, from 1,238 ratings**4.5/5** 3. Square feet of SEVILLE, one floor up**9,000** Sago on the ground floor, Seville one floor up, under an open sky. **2 weeks**from no web presence to a live site **Badshah**co-founder, the Chandigarh-born rapper **2 brands**on one domain, neither flattened into the other **React**code components run both food menus and the shared bar **Framer CMS**carries the blog and the franchise forms ## One domain, two venues. No existing web presence. One domain needed to carry two distinctly branded venues without flattening either. SAGO runs in warm parchment tones with an Indian fine dining identity. SEVILLE runs cooler: Mediterranean, lounge-facing, cocktail-led, bar open until 3AM on weekends. ![The home page on a laptop: a full-screen film of the dining room under SEVILLE & SAGO, beside three tiles, one for Sago, one for Seville and one to contact or reserve.](https://anirudhgoel.xyz/_astro/home-desktop.DaKkAVB8_Z11nDNr.webp) Home page, October 2026 ## Two brands, on a phone. ### Sago, in parchment A serif headline over the dining room, three rooms in photographs, the stats strip, then the story of the kitchen. ### The home holds both A film of the rooms under both names, then a tile for each venue and one to get in touch. ### Seville, in rose A light display face, terracotta buttons and Badshah’s sign, then the About copy and a gallery of cocktails. ## Screens ### We Deliver the Best Sago’s page under its hero: three rooms in photographs, Luxury, Fine Dine and Drinks, then the terracotta strip with the Zomato rating, the guest ratings and the year it opened. ![We Deliver the Best on Sago's page: photographs captioned Luxury, Fine Dine and Drinks over a terracotta strip of Sago's rating, ratings count, opening year and Fine Dining.](https://anirudhgoel.xyz/_astro/sago-stats-desktop.D7s2aN6K_98fI7.webp) ### The co-founder, in his own words A dark band on Sago’s page gives Badshah a photograph and a quote: a city that has given him so much and made him who he is, homegrown at its core and experimental in spirit. ![The co-founder band on Sago's page: Badshah eating at a table at Sago beside his name, CO-FOUNDER, SAGO HOSPITALITY GROUP, and his quote on gastronomy and the city that made him.](https://anirudhgoel.xyz/_astro/badshah-desktop.Lsg1db1s_Z1T1v6r.webp) ### Seville’s gallery Seville’s page sells the evening in pictures: a row of its cocktails, each on its own ground, under a heading in the page’s light display face. ![The Gallery on Seville's page: three cocktails photographed close, one in a short glass with a garnish, one red with a citrus wheel, one orange in a coupe.](https://anirudhgoel.xyz/_astro/seville-gallery-desktop.0ogxIn9A_Z2iPS6k.webp) ## Two menus and a shared bar. On top of the venue pages: two food menus and a shared bar covering 300-plus items, a blog, franchise enquiry infrastructure, and three local SEO pages built for Chandigarh search terms. ### One menu component Tap Kebabs, Mains or Desserts and the list changes in place; the Food and Bar switch turns the same page into the bar menu. Veg and non-veg marks and prices sit on every line. ### The same menu, in Seville’s colours Seville’s Food Menu runs on the same component: the Food and Bar switch, its own categories, from Med and Mexican to Sushi and Asian, and the rose and terracotta of its pages. ![Seville's Food Menu on a laptop: the Food Menu and Bar Menu switch, category tabs, veg and non-veg marks, and salads in two columns with their prices.](https://anirudhgoel.xyz/_astro/menu-seville-desktop.D31ckgGg_1rpSJm.webp) ### Franchise enquiries Bring Sago Hospitality to Your City: name, email, phone, current location and a message, one form for every franchise lead. ![The franchise enquiry form on a phone: Bring Sago Hospitality to Your City, then fields for name, email, phone number and current location.](https://anirudhgoel.xyz/_astro/franchise-phone.BOClFgK9_Z2lX3dH.webp) ## The site went live in two weeks. Built on Framer, with menu pages as custom React code components and blog and franchise forms through Framer’s native CMS. Covered at launch by Entrepreneur India, CNBC TV18, The Tribune, Republic World, and Bollywood Hungama. ## More work. [Every case study →](https://anirudhgoel.xyz/projects) [**Fan Park**Build · Football2026 ](https://anirudhgoel.xyz/projects/fan-park)[**The Pavilion**Build · Cricket2026 ](https://anirudhgoel.xyz/projects/the-pavilion)[**Rep**Build · Music Community2026](https://anirudhgoel.xyz/projects/rep) ## Have a build in mind? Say hi. [Book a 30-minute call ↗](https://cal.com/anirudh.goel/consultation?utm_source=portfolio\&utm_medium=site\&utm_campaign=study-sago-hospitality\&utm_content=closing) [WhatsApp me ↗](https://wa.me/917814769892?text=Hi%20Anirudh%2C%20I%27m%20on%20your%20Sago%20Hospitality%20case%20study%20and%20want%20to%20talk%20about%20a%20project.) 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