--- title: "Dayal Opticals case study · Anirudh Goel" description: "Dayal Opticals is one of India's most established optical retail chains, with 18 boutiques across Delhi, Mumbai, Gurugram, Chandigarh and Mohali." canonical: https://anirudhgoel.xyz/projects/dayal-opticals updated: 2026-10-31 site: "Anirudh Goel" language: en --- # Dayal Opticals Three generations. 18 boutiques. An online store redesigned to match the brand behind it. [See it live ↗](https://dayalopticalsindia.com/) - Industry Luxury Retail - Year 2024 - Role Shopify strategy and Liquid customisation lead - Built with ShopifyVision ThemeCustom LiquidJudgeMePageFly ![Dayal Opticals' Prada collection on a laptop: the cream header and menu, then product cards that each name the brand over the model and the price.](https://anirudhgoel.xyz/_astro/collection-desktop.BRZy0-6a_Z1E32IS.webp) ![Dayal Opticals' homepage on a phone: a Ray-Ban Meta banner over DO's Featured Picks.](https://anirudhgoel.xyz/_astro/home-phone.B0LpPmiB_a0jWV.webp) Dayal Opticals is one of India's most established optical retail chains. Founded three generations ago, the brand operates 18 boutiques across Delhi, Mumbai, Gurugram, Chandigarh, and Mohali, carrying eyewear from PRADA, VERSACE, BURBERRY, MYKITA, miu miu, MONTBLANC, MARC JACOBS, MONCLER, and two dozen more premium labels. Frames start at ₹11,990 for Ray-Ban and reach ₹85,900 for AKONI. The stores had a loyal, high-income clientele. The website did not reflect the brand they were walking into. ## Dayal Opticals, in numbers. ### The brand behind the store 1. Generations behind the brand**3** 2. Cities**5** 3. Boutiques**18** 4. Products on the store**1,655** One mark for each generation, city and boutique. **₹11,990**Ray-Ban's entry frame; AKONI reached ₹85,900 **Every card**names its brand, where no card on the old grid did **1 page**for a boutique network that had none: city maps, addresses and directions **Quick view**and collection filters came with Vision, so the custom Liquid went into brands, specs and reviews **Two dozen**more premium labels beside PRADA, VERSACE and BURBERRY ## The brief The online store needed to do what the physical boutiques had spent three generations doing: signal that this was the right place to buy PRADA, not just a place that sells it. Collection pages were loading unreliably. Reviews were sparse. The 18-boutique network had no dedicated page anywhere on the site. And 1,655 products were sitting in a grid with no brand attribution on any card. Vision was chosen for its built-in quick-view and collection filter scaffolding, which allowed custom Liquid work to focus on brand attribution, specification display, and review integration rather than rebuilding core catalog infrastructure from scratch. I led the Shopify strategy and Liquid customization, and managed a junior development team on catalog operations across the full SKU range. The redesigned store launched with deep Vision theme customization, JudgeMe reviews with verified purchase badges and customer photo uploads integrated across all product pages, and a custom boutiques page built on PageFly with illustrated city maps and per-location directions. The site now generates 25 to 30 lakh rupees (\~$30,000 USD) in monthly sales across five cities. ## Three screens, on a phone. ### Filter by brand Filter & Sort opens a drawer of gender, type, size, brand, material, shape and price, and Brands opens into its list of labels. ### Find a boutique The cities drawn as maps, then a tab for each city with every address, its hours and a Get Directions button. ![A PRADA 0PR 66ZS product page on a phone: the price with Save 10%, four colour swatches and size 58.](https://anirudhgoel.xyz/_astro/pdp-phone.Cw755KTb_1v3Opb.webp) ### The product page The brand over the model name, the price with its saving, then a swatch for every colour and the size. ## Screens ### The brand on every card Each card in a collection carries its brand's name above the model and the price: the attribution the brief found missing from the grid. ![The Prada collection grid on a laptop: each card shows PRADA over the model, then the price with its saving.](https://anirudhgoel.xyz/_astro/grid-desktop.JHR4Xpts_Z1cUeBM.webp) ### Specifications, in a table Model number, material, gender, shape and type sit in a Product Information table on the product page, one row each. ![The Product Information table on a PRADA product page, on a phone: Model No 66ZS, Material Metal, Gender Men, Shape Rectangle, Type Full Rim.](https://anirudhgoel.xyz/_astro/specs-phone.adVu4adl_ZOTj6T.webp) ### The boutiques, on one page Our Boutiques draws Mumbai, New Delhi with Gurugram, and Chandigarh with Mohali as illustrated maps, with a DO mark at each boutique. Under Find Us, a tab for each city lists its addresses, hours and a Get Directions button. ![Our Boutiques on a laptop: green illustrated maps of Mumbai, New Delhi with Gurugram, and Chandigarh with Mohali, each boutique marked DO, over Find Us and its city tabs.](https://anirudhgoel.xyz/_astro/boutiques-desktop.ndeqiyBj_Z1J21WT.webp) ![The homepage as first shot for this study: Experience the latest Sato collection, a pair of Sato frames on a wooden box.](https://anirudhgoel.xyz/_astro/dayal-homepage.xfqHVT23_Z7YjF9.webp) ### Homepage at launch ![Brand tiles for Oakley, Prada, Ray-Ban and Montblanc, over two photo tiles for Sunglasses and Frames.](https://anirudhgoel.xyz/_astro/dayal-video-2.Bpxs0NfG_ZfoCXc.webp) ### Shop by brand Oakley, Prada, Ray-Ban and Montblanc as tiles on the homepage, with Sunglasses and Frames below them. ![The Collector's Edition page: its introduction on a brown band, then tiles for VAVA, Gast, Sato, Anna-Karin Karlsson, AKONI and For Art's Sake.](https://anirudhgoel.xyz/_astro/dayal-collectors.y9cQsOMn_ZYfNk7.webp) ### Collector's Edition A page of its own for the rarer houses, from VAVA and Gast to Sato and AKONI. ![A PRADA 0PR 17WS product page: the white frame, its price, five review stars and a grid of colour swatches.](https://anirudhgoel.xyz/_astro/dayal-v2-product-2.BPSKIoD9_1UB7te.webp) ### Stars on a product page Judge.me stars under the price of a PRADA 0PR 17WS, above a swatch for every colour. ![The store's sitemap on a whiteboard: the home page, pages, blogs, account and collections as linked cards.](https://anirudhgoel.xyz/_astro/dayal-architecture-2.DshKQj5N_2eC1Yd.webp) ### The sitemap The store's pages, collections and menus, mapped on one board. What I would do differently One thing I would do differently: instrument per-brand conversion tracking from day one rather than retrofitting it after launch. Knowing which labels drive the most add-to-carts would have shaped the above-fold hierarchy from the start. ## More work. [Every case study →](https://anirudhgoel.xyz/projects) [**Kala Curry**Client · Multi-Vendor Art Marketplace2025 ](https://anirudhgoel.xyz/projects/kala-curry)[**Nara Livin**Client · Home & Living2025 ](https://anirudhgoel.xyz/projects/nara-livin)[**Bibal**Client · Multi-Vendor2024](https://anirudhgoel.xyz/projects/bibal) ## Have a build in mind? Say hi. [Book a 30-minute call ↗](https://cal.com/anirudh.goel/consultation?utm_source=portfolio\&utm_medium=site\&utm_campaign=study-dayal-opticals\&utm_content=closing) [WhatsApp me ↗](https://wa.me/917814769892?text=Hi%20Anirudh%2C%20I%27m%20on%20your%20Dayal%20Opticals%20case%20study%20and%20want%20to%20talk%20about%20a%20project.) [More work →](https://anirudhgoel.xyz/projects) I reply the same working day. --- Site index for AI assistants: https://anirudhgoel.xyz/llms.txt Every page as one file: https://anirudhgoel.xyz/llms-full.txt