--- title: "Bombay Fromagerie case study · Anirudh Goel" description: "Bombay Fromagerie is Mumbai's only specialty cheese and wine destination, and the store carries seven product collections." canonical: https://anirudhgoel.xyz/projects/bombay-fromagerie updated: 2026-10-31 site: "Anirudh Goel" language: en --- # Bombay Fromagerie Seven collections, three business lines, two certified cheesemongers. One Shopify store that earns the premium before the add-to-cart. [See it live ↗](https://bombayfromagerie.com/) - Industry Artisanal Retail - Year 2024 - Role Design and build - Built with ShopifyCustom Liquid ![Bombay Fromagerie's product page for Kaladi on a laptop: a close photograph of the cheese beside its price, Add to cart and Buy it now in the brand's gold, and marks for artisanal craft, ethical sourcing, community impact and heritage quality.](https://anirudhgoel.xyz/_astro/pdp-desktop.C7khNaji_Z1nELR6.webp) ![The Experiences page on a phone: Upcoming Events over a video of cheese on a wooden board, captioned we’re bringing to you a curated collection of artisanal cheese from across the country.](https://anirudhgoel.xyz/_astro/experiences-phone.CV0d2iBA_Z1nl5lK.webp) Bombay Fromagerie is Mumbai’s only specialty cheese and wine destination. The store carries seven product collections across cheese, charcuterie, crackers, wine, and accompaniments, all sourced with a focus on artisanal production. The team includes two cheesemongers certified by the International Cheese Guild, which is the credential that separates them from a generic deli counter. ## Bombay Fromagerie, in numbers. ### Seven collections, three businesses 1. Product collections, cheese to accompaniments**7** 2. Lines of business: retail, experiences and consulting**3** One piece on the board for each collection. **2**certified cheesemongers, the credential that sets the brand apart from a deli counter **Offerings**page built from scratch: retail, experiences and consulting in one layout **2024**launched on the new theme, then refined through 2025 **Mumbai’s only**specialty cheese and wine destination, and its store online **Custom Liquid**sections on a new theme, so the store reads cheese first ## The brief The v1 store was functional but generic. There was no visual language for the cheese-first positioning, no page for the in-person experiences business, and no structured way to present the three service lines (retail, experiences, consulting) that the brand runs in parallel. The store looked like a template. The brand doesn’t. We rebuilt on a new theme with custom Liquid sections across all four service lines. The homepage runs a full editorial treatment: hero, product carousel, brand story, featured collections, and a mission section before the footer. The Our Offerings page was built from scratch to present retail, experiences, and consulting in one structured layout. A dedicated Experiences page handles event bookings and the in-person side of the brand. ## Three pages, on a phone. ### The homepage, as an editorial Hero, the cheese carousel, the founder on video, Our Offerings, then the brand story, the mission and the founders. ### Our Offerings, from scratch Retail, experiences and consulting on one page, each a card with its own photograph, line and way in. ![An event on the Experiences page on a phone: a cheese and zero-alcohol wine tasting with its poster, its price and a gold Book Now button.](https://anirudhgoel.xyz/_astro/event-phone.8bNAsIN5_1msam.webp) ### Experiences, with bookings The in-person side of the brand: each tasting or workshop with its poster, its price and a Book Now button. ## Screens ### Three lines, one page Our Offerings on a laptop: retail, experiences and consulting side by side, each under its own photograph with a line on what it is and a button in the brand’s gold. ![Our Offerings on a laptop: We work across three verticals, then Retail with Buy Now, Experiences and Catering with Explore, and Consulting with Contact us.](https://anirudhgoel.xyz/_astro/offerings-desktop.D_0VdlV__ZHcVOW.webp) ### The product carousel Curated Artisanal Cheeses opens the shop on the homepage, under a line on the brand’s mission. A tasting event sells from the same row as the cheeses. ![Curated Artisanal Cheeses on the homepage: a manchego style cheese, Lavender Fields, Kaladi, and a ticket for a cheese and zero-alcohol wine tasting, each with its price.](https://anirudhgoel.xyz/_astro/products-desktop.rHs8pUEn_Z2sjNEu.webp) ### Where the cheese stories sit Kaladi’s page tells its origin in one line of description: a cheese from Jammu, known as the mozzarella of India. The longer pairing guides and origin stories live in descriptions like this one, the gap the closing note is about. ![Kaladi’s product page on a phone: its name and price, Add to cart and Buy it now in gold, a one-line description, then marks for artisanal craft, ethical sourcing, community impact and heritage quality.](https://anirudhgoel.xyz/_astro/pdp-phone.CXGO_l-S_2sklpr.webp) ### Meet the Founders The brand story ends on its two founders, each with her role and a line of credentials under her photograph, on the homepage and again on About Us. ![Meet the Founders: Asma Sayed, co-founder and cheesemonger, beside a long table of cheese, and Ayesha Sayed, co-founder and head of marketing, holding up a cheese, each with her credentials.](https://anirudhgoel.xyz/_astro/founders-desktop.Dod_bGK7_ZL5DF.webp) ![Our Story on the homepage: the story in two paragraphs, then Our Mission under a gold rule, beside a photograph of a woman holding a black goat in a field.](https://anirudhgoel.xyz/_astro/story-desktop.Dp-7v7sS_1fEC7A.webp) ### Our Story and Our Mission The brand story, with the mission set apart under a gold rule, beside a photograph. ![The homepage’s offerings block: a founder on video holding a cheese, beside a photograph of a cheese table, Our Offerings and Explore more.](https://anirudhgoel.xyz/_astro/media-desktop.CGJjK8sj_2hKdGz.webp) ### Our Offerings, on the homepage A founder on video beside the offerings in a paragraph, with a way through to the page. ![Shop by collection on the homepage: photographed tiles for Soft Cheese, Cheese Hampers, Hard Cheese and Semi-hard Cheese.](https://anirudhgoel.xyz/_astro/collections-desktop.H0B--Drc_1AI3By.webp) ### Shop by collection The featured collections, a photographed tile each, from soft cheese to cheese hampers. ![The Soft Cheese collection on a laptop: Availability and Price filters over a grid of cheeses, each with its price.](https://anirudhgoel.xyz/_astro/collection-desktop.C-aM4SXp_Z1o4Aul.webp) ### A collection page Soft Cheese, with a filter and a grid of cheeses, each with its price. ![In the Media on the homepage: the logos of The Hindu, mid-day, Food Innovation Quarterly, The Common Table, Good Food Movement, Culture, Moneylife and Dairy News 7x7.](https://anirudhgoel.xyz/_astro/press-desktop.P0YcX0eN_1ujUOj.webp) ### In the Media A press strip on the homepage today, a row of the titles that have written about the brand. What I would do differently The store launched in 2024 and was refined through 2025. One thing I’d do differently: build the cheese education content as its own page from the start. The pairing guides and origin stories are strong, and they’re currently buried in product descriptions where most visitors never find them. ## More work. [Every case study →](https://anirudhgoel.xyz/projects) [**Sago Hospitality**Client · Hospitality2025 ](https://anirudhgoel.xyz/projects/sago-hospitality)[**Fan Park**Build · Football2026 ](https://anirudhgoel.xyz/projects/fan-park)[**The Pavilion**Build · Cricket2026](https://anirudhgoel.xyz/projects/the-pavilion) ## Have a build in mind? Say hi. [Book a 30-minute call ↗](https://cal.com/anirudh.goel/consultation?utm_source=portfolio\&utm_medium=site\&utm_campaign=study-bombay-fromagerie\&utm_content=closing) [WhatsApp me ↗](https://wa.me/917814769892?text=Hi%20Anirudh%2C%20I%27m%20on%20your%20Bombay%20Fromagerie%20case%20study%20and%20want%20to%20talk%20about%20a%20project.) [More work →](https://anirudhgoel.xyz/projects) I reply the same working day. --- Site index for AI assistants: https://anirudhgoel.xyz/llms.txt Every page as one file: https://anirudhgoel.xyz/llms-full.txt