--- title: "Bibal case study · Anirudh Goel" description: "Bibal delivers trendy clothing in under 60 minutes in Bangalore, from 23 independent fashion brands on a single Shopify instance." canonical: https://anirudhgoel.xyz/projects/bibal updated: 2026-10-31 site: "Anirudh Goel" language: en --- # Bibal 23 fashion brands. 60-minute delivery. One Shopify platform built from scratch to run both. - Industry Multi-Vendor - Year 2024 - Role Design and build - Built with Shopify Custom BuildShopify FlowLiquid - Live No longer online ![The Explore tab on a phone: collection tiles under Men and Women and the tab bar.](https://anirudhgoel.xyz/_astro/explore-phone.Ch6x6GYA_Z26mMYS.webp) ![The Trending tab on a phone: Trends for Men and a banner reading Oversized is the new normal.](https://anirudhgoel.xyz/_astro/trending-phone.DO1b_M_D_Z2heOum.webp) ![A product page on a phone: a navy hoodie photographed edge to edge.](https://anirudhgoel.xyz/_astro/product-phone.BPgSs3yS_Z27nghD.webp) Bibal delivers trendy clothing in under 60 minutes in Bangalore. Not same-day. Under an hour. That window is the product, and it put specific demands on every layer of the platform. ## Bibal, in numbers. ### Twenty-three brands, one store 1. Independent fashion brands, each with its own inventory and payouts**23** 2. Collections, from a single Shopify instance**73** Every brand named on its own products, on every page. **Under 60 min**from order to door in Bangalore; that window is the product **At entry**a pin code check confirms delivery before any browsing **From scratch**nothing remained of the Shella theme it started on **390 px**the phone width the information hierarchy was set at, mobile-first **Flow to Sheets**Shopify Flow sent order data to vendor payout tracking in Google Sheets ## The brief The brief was not to build a store. It was to build a platform. 23 independent fashion brands across 73 collections from a single Shopify instance, each vendor with their own inventory, their own payout structure, and their own product attribution on every page. Shopify does not do multi-vendor payout tracking out of the box. And the entire thing had to be built mobile-first, designed from the start to become a native app. The Shella theme was the starting point. Nothing from it remained. ## Built to become an app. The platform was rebuilt from scratch. Custom bottom navigation, a pin code delivery eligibility check at store entry, editorial trending sections, a Liquid-driven trust system on every product page, and Shopify Flow automation connecting order data to vendor payout tracking in Google Sheets. ![The Home tab on a phone: the Men, Women and Kid’s switch on Women, a banner for the brand Dhunki with a Shop button, two offer cards to tap and reveal, Shop by Category tiles, and the dark tab bar with Home lit.](https://anirudhgoel.xyz/_astro/home-phone.qtCV3S_R_2hAC22.webp) ### Home Men, Women and Kid’s at the top, a brand’s banner, offers to tap, then shop by category. Home tab, 2024 ![The Explore tab on a phone: BIBAL, Delivered in 60 mins and Location in the header, a Collections and Brands switch, and tiles for T-shirts, Cargos, Shirts, Trousers and more under Men, then Women, over the tab bar with Explore lit.](https://anirudhgoel.xyz/_astro/explore-phone.Ch6x6GYA_Z26mMYS.webp) ### Explore Every collection as a picture tile, Men above Women, with a switch to browse by brand. Explore tab, 2024 ![The Trending tab on a phone: Trends for Men, a banner reading Oversized is the new normal, then product cards from Graphpaper and Ballucci with their prices, over the tab bar with Trending lit.](https://anirudhgoel.xyz/_astro/trending-phone.DO1b_M_D_Z2heOum.webp) ### Trending Trends for Men under a banner with its own headline, then the pieces that fit it, each with its brand. Trending tab, 2024 Every design decision anticipated the app conversion: navigation patterns, touch targets, scroll performance, information hierarchy at 390px. It became one. Android and iOS both launched on the same custom mobile-first foundation. The store is no longer online. ## Screens ![The homepage on desktop: an orange bar reading Delivery Resumes at 09:00 AM, the BIBAL logo, search and the bag, then a banner of 50% off on orders over Rs 1000 above 60 minutes delivery.](https://anirudhgoel.xyz/_astro/home-desktop.BxElV7ka_Z2f3Hvc.webp) ### The promise, on every page A bar over every page said when delivery would resume, and the homepage banner put 60 minutes delivery under its offer. Homepage on desktop, 2024 ![A product page on desktop: the Grey Animal Pattern Oversized T-Shirt by Graphpaper, In stock, its price, a row of three marks reading Delivered in Minutes, 7 Days Return and Quality Product, the size, Add to Bag and Add to Wishlist.](https://anirudhgoel.xyz/_astro/product-desktop.zd8Uibfm_Z1ixjFn.webp) ### The trust row Delivered in Minutes, 7 Days Return and Quality Product sat under the price of every product, from every brand, drawn by one Liquid system. Product page on desktop, 2024 ### A product page The photo runs edge to edge, the brand sits over the name, and the tab bar stays in reach. Product page, 2024 ![A product page on a phone: the header, Men Active wear, a full-width photo of a navy hoodie marked 20% off with a row of dots for more photos, then the brand RSBO and the price.](https://anirudhgoel.xyz/_astro/product-phone.BPgSs3yS_Z27nghD.webp) ## Testimonial > “Just one word: extraordinary. The amount of effort and care he puts in, not just to give you what you ask for, but to give you **more than whatever you knew you needed.**” > > Puneeth Shetty, Bibal ## More work. [Every case study →](https://anirudhgoel.xyz/projects) [**Keer**Client · Fine Jewellery2026 ](https://anirudhgoel.xyz/projects/keer)[**Islands of Loom**Client · Menswear2025 ](https://anirudhgoel.xyz/projects/islands-of-loom)[**Desi Art Mag**Client · Digital Publishing2024](https://anirudhgoel.xyz/projects/desi-art-mag) ## Have a build in mind? Say hi. [Book a 30-minute call ↗](https://cal.com/anirudh.goel/consultation?utm_source=portfolio\&utm_medium=site\&utm_campaign=study-bibal\&utm_content=closing) [WhatsApp me ↗](https://wa.me/917814769892?text=Hi%20Anirudh%2C%20I%27m%20on%20your%20Bibal%20case%20study%20and%20want%20to%20talk%20about%20a%20project.) 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