---
title: "About Anirudh Goel · AI Automation Engineer"
description: "Anirudh Goel is an AI automation engineer and a co-founder of AMB. He builds agents, workflows, apps and Shopify stores for businesses."
canonical: https://anirudhgoel.xyz/about
updated: 2026-11-02
site: "Anirudh Goel"
language: en
---

Me · About

# Anirudh Goel AI automation engineer.

Anirudh builds agents, workflows, apps and stores for businesses that want their time back.

Last updated 2 November 2026

![Anirudh Goel](https://anirudhgoel.xyz/_astro/me.3Yf9EWTj_a3VGe.webp)

- Based in

  Chandigarh, India. India time, UTC+5:30.

- Builds

  Agents, workflows, apps and Shopify stores, from the first plan to the live site.

- Co-founded

  [AMB (AI My Business)](https://www.aimybusiness.in/), a two-person AI-native studio, with Arnav Amar. Both also founded [Altman Rock](https://altmanrock.com/), the company AMB belongs to.

- Shopify

  [Shopify Partner](https://www.shopify.com/partners/directory/partner/anirudh-goel), with 11 client case studies on this site.

- Profiles

  [LinkedIn](https://www.linkedin.com/in/anirudhgoel1/)[Instagram](https://www.instagram.com/anirudh.nocode/)[GitHub](https://github.com/anirudhgoel1)[X](https://x.com/heyanirudhgoel)<hello@anirudhgoel.xyz>

## In his words.

> I got into this because I kept watching good brands sell badly online. Not because of bad products. Because of bad stores.
>
> Anirudh, from his Framer portfolio, 2026

## Brands he has built for.

[Every case study →](https://anirudhgoel.xyz/projects)

- [Fraghill Fragrance · 2026](https://anirudhgoel.xyz/projects/fraghill)
- [Qurist Medical Cannabis · 2026](https://anirudhgoel.xyz/projects/qurist)
- [Dayal Opticals Luxury Retail · 2024](https://anirudhgoel.xyz/projects/dayal-opticals)
- [Kala Curry Multi-Vendor Art Marketplace · 2025](https://anirudhgoel.xyz/projects/kala-curry)
- [Nara Livin Home & Living · 2025](https://anirudhgoel.xyz/projects/nara-livin)
- [Bibal Multi-Vendor · 2024](https://anirudhgoel.xyz/projects/bibal)
- [Keer Fine Jewellery · 2026](https://anirudhgoel.xyz/projects/keer)
- [Islands of Loom Menswear · 2025](https://anirudhgoel.xyz/projects/islands-of-loom)
- [Desi Art Mag Digital Publishing · 2024](https://anirudhgoel.xyz/projects/desi-art-mag)
- [Bombay Fromagerie Artisanal Retail · 2024](https://anirudhgoel.xyz/projects/bombay-fromagerie)
- [Sago Hospitality Hospitality · 2025](https://anirudhgoel.xyz/projects/sago-hospitality)

## How he works.

- **No** bluffing I say when I don't know
- **No** guesswork Checked against the docs
- **No** busywork If it repeats, it's a skill
- **No** templates Built for one business
- **No** lock-in You own all of it

## What he builds with.

ClaudeAnthropicObsidianCloudflareCloudflare WorkersShopifyAstroGreenSockFramerExpoReactTypeScriptJavaScriptPythonNode.jsGitHubGitFigmaNotionTelegramWhatsAppPostHogRazorpayGoogle AnalyticsGoogle Search ConsoleTailwind CSSViteAndroidGoogle CloudSQLiteVercelNext.jsThree.jsPlaywrightFFmpegesbuildOpenStreetMapWordPressStreamlitGraphQLSlackGmailGemini

## Have a build in mind? Say hi.

[Book a 30-minute call ↗](https://cal.com/anirudh.goel/consultation?utm_source=portfolio\&utm_medium=site\&utm_campaign=about\&utm_content=closing) <hello@anirudhgoel.xyz> [WhatsApp me ↗](https://wa.me/917814769892?text=Hi%20Anirudh%2C%20I%27m%20on%20your%20about%20page%20and%20want%20to%20talk%20about%20a%20project.) [More work →](https://anirudhgoel.xyz/projects)

I reply the same working day.

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